Totally on the money, I start every founder conversation with the three questions:
What problem creates the most value?
Who values that problem the most?
How do we maximise the value we create?
This is the learning loop, when businesses fail they lose focus on these three core thing and start complicating offerings and packages. Every month, every product release, every campaign does it showcase your solution.
If I may add to what you wrote: the top 1 downstream decision is to figure out how to capture that value -- conversations with customers; building up products --> all leading to value capturing.
Immediately forwarded to my CEO/Founder. This is a a gem of an article.
Sayoo the article is spot on those three questions are the first thing, then the driving force of a growing business.
Thank you, I really appreciate that 🙏
Totally on the money, I start every founder conversation with the three questions:
What problem creates the most value?
Who values that problem the most?
How do we maximise the value we create?
This is the learning loop, when businesses fail they lose focus on these three core thing and start complicating offerings and packages. Every month, every product release, every campaign does it showcase your solution.
The three questions are deceptively simple because they never stay answered.
Every customer conversation, every product release and every lost deal should refine them.
The companies that keep compounding are usually the ones that keep relearning what problem they're really solving, and for whom.
If I may add to what you wrote: the top 1 downstream decision is to figure out how to capture that value -- conversations with customers; building up products --> all leading to value capturing.
I think that's where many founders get the sequence wrong.
Value creation comes before value capture.
The more precisely you understand the problem, the customer and the outcome, the easier almost every downstream decision becomes.